Mad Men meets Sex and the City in a stigma-shattering novel written by industry insiders and inspired by the real female trailblazers who shaped modern PR from the 1960s through the 1980s, as three women responsible for spinning stories that captured the zeitgeist of an era defy convention and combat sexism, racism, and ageism in a patriarchal world.

A glamorous, provocative romp through 1960s-80s Manhattan for readers of Taylor Jenkins Reid, Renée Rosen, Bonnie Garmus, and Rona Jaffe’s The Best of Everything.

New York City, 1960: While the ad men of Madison Avenue chase power in plain sight, a block away at Powell Public Relations, Rose Parker, secretary to a CEO, has aspirations beyond scheduling meetings and making sure her boss’s coffee is exactly as he likes it. When a career-making scoop lands in her lap, Rose seizes the chance to wage a campaign of her own. With Loretta “Lottie” Adams and Ines Kittredge—sharp recruits plucked from the secretarial pool—she sees that crack and begins to force it wider.

In a business built on shaping the cultural narrative, Rose, Lottie, and Ines understand how the right story can make a reputation or destroy one, and how it can always be rewritten, including their own. If the world insists on “spinster,” they reclaim it; choosing a career in spin and turning a label meant to diminish into a mark of defiance.

One campaign at a time, they build a PR empire that pulls them into the orbit of power, money, and secrets best kept hidden. Lottie is swept into a dangerous affair with John F. Kennedy, while Ines confronts systemic barriers threatening to stop her rise. Soon, each woman must decide what she’s willing to risk to stay in control. Along the way, they find allies in unexpected places: Matilda, Rose’s college friend turned Elizabeth Taylor’s publicist, and trailblazers like Helen Gurley Brown and Gloria Steinem.

Spanning the Swinging 60s through the bold 80s, Spinsters is a revelatory story of women who refused the lives assigned to them and instead influenced society from the margins. Because sometimes, the most powerful force in the room . . . is the one no one sees coming.